24 Most Important Reasons to Use WordPress in 2023?

Do you want to know why use WordPress site? Let me explain the deep view of WordPress and the most important features of the WordPress site. Features of WordPress are countless in 2023. There are more features including reliability, SEO, performance, usability, etc. Below, you’ll get everything about WordPress today.

why use wordpress

What is WordPress?

WordPress is a free and open-source content management system. Most importantly, You can create a blog, static sites, dynamic sites, and more business websites in an easy way. In other words, there is no coding knowledge required. No need to pay for anything.

That is the beauty of free software. It was the most popular CMS Platform. Because of this, Everyone can use WordPress as free software. Let’s download WordPress and start installing the WordPress site now.

As a web programming way, It was written in PHP and paired with a MySQL database. In fact, anytime you can change or modify the platforms as required. Everything you can manage or control from your dashboard. Because of this, small, enterprise websites and even large applications can be built with WordPress.

Important Reasons to Use WordPress in 2023

As you know, every day you can find a lot of websites on the web. But most importantly, stats says that 43.2% of websites use WordPress platforms in the modern day. In other words, That’s the great power of WordPress. In another case, The biggest question is raising from you now. Still, Why use WordPress? We will explain about with all points.

Why Use WordPress

WordPress combines great simplicity for all users and developers. Therefore, this makes it more flexible and easy to use. Yes, of course, the following is a list of some of the features that come as standard with WordPress. By this time, you have full freedom to have complete control over it.

You are also free to do whatever you like with WordPress. However, there are literally more than thousands of free plugins that extend every day. Because the actual functionality is nearly limitless. With this feature, you will be able to stay updated with the current features.

1. Free Software

Yes, 100% WordPress is free open-source software for all. It is completely free to use for a lifetime. It is licensed under the GPL which was created to use all freedoms. However, You are free to use WordPress in any way you choose: install it, modify it, change it, distribute it and publish it online. It was the most developer and user-friendly customization CMS Platform. Free options for WordPress download core files and install on your server.

Having the most Beautiful sites, powerful features, and the freedom to build anything you want. WordPress is both free and top CMS at the same time. WordPress software is simple and powerful so you can easily get started. It also offers numerous features for business growth and development. WordPress has always been easy to install and upgrade plugins and themes.

2. Free Plugins and Themes

There are thousands of WordPress free plugins and themes available in the WordPress Directory. Just download the theme and install the WordPress theme and start customizing it. Moreover, click on the install button. It only takes a few seconds for you to give your beautiful website a complete makeover. You can make your website beautiful with any WordPress themes, and extend it with free plugins. Its was the greatest reason to use WordPress.

You can enable or disable your plugin at any time if you want. Each plugin has a different set of functionality with new features. updating your theme, child theme, or plugin takes a few minutes. And also create your own plugin in WordPress.org and reachable to everyone. Below are a few plugins for social networking, forums, social media, spam protection, eCommerce, search engine optimization, etc.

3. Search Engine Optimized

Make your website visible to everyone with the Google search engine. Optimize your blog post contents on all the pages, target your customers, and SEO keywords to your website. Yoast and Rank Math is the most popular SEO Plugins. Increase your website traffic to get conversion leads. Start optimizing your website keywords and ranking position in Google Search. WordPress SEO is the greatest answer to the question.

WordPress SEO makes sure your site meets the highest technical SEO standards. It also gives you the free tools to optimize your content for SEO and overall search engine readability. On-page optimization is a key technique of SEO in 2023. And add your relevant meta title, meta description to reach your customer every day. We have strong knowledge in both SEO On page & Off to get quick results for your website.

4. Import and Export to CSV

powerful wordpress csv importer plugin features

One of the greatest WordPress plugins. WordPress Ultimate CSV Importer supports all types of data import and export for top-performing with custom fields. Import or export your website in just a few clicks with the help of WP Ultimate CSV Importer. Just upload any CSV file or XML file, relate the fields with the intuitive drag & drop mapping or advanced mode mapping, and import all your info instantly.

Using the WP Ultimate CSV Importer plugin in a fast and safe way. Export WooCommerce products, coupons, tags, categories, and more. Import any CSV/XML file content, update the CSV/XML file data for the existing records.

The explanation video is below

It supports woocommerce import and export functionality that allows you to export all the data related to your WooCommerce store. In other words, You can buy these best WP Import and Export plugins in WordPress. Install it and export or import whatever you want in your website.

5. Multi-Language Support

Translating anything to anyone is easy on the web. No matter if you’re creating and translating sites in any language, or if you’re building large sites for organizations. Its offers a free translation workflow that works for you. In addition, With WPML, you can translate entire sites best way to translate your WP sites, quickly, and easily. Moreover, Automatically translate your content in your language to any language.

Using WPML requires zero technical or coding skills. WordPress admins can install it and turn their site auto multilingual, without any coding. WPML includes a complete API with documentation, for integrating with other plugins and translation systems. This way, developers can easily use WPML and turn their products or services into multilingual.

6. Simple Usability

Simplicity makes it possible for you to get and publish anything quickly online. WordPress is built to make that simple and happen in a few clicks. Nothing should get in the best way of you getting your website up and your content out of google. customization is helpful when you create your menus drag and drop to set the positions. Shortly, WordPress has a well-organized gallery library to set your blog post featured images.

Publishing your new blog post, tags, categories is very easy for any user. Add new and write up something with the content editor. And start editing the word as you like a bold, bullet, font size, color, family all few clicks. It’s a very user-friendly platform to use. Moreover, you can draft your content or schedule your post anytime. WordPress has an import and export blog post option from one WordPress site to another site.

7. Multi-Users Management

Manage your user profile as admin, author, subscriber, editor, and anything you change is possible. When customers register your website set your users as default subscribers. And promote your user role as anything quickly. WordPress has no limit on the user’s profile. Setting a new password and sending it to their email is very easy to manage. In the same way, easily manage user password recovery. Help make your user passwords more safe and secure.

Each role defines a set of tasks a user assigned the role is allowed permission to access anything. For example, Admin role access to the site full features and control anything. But the editor role has only permissions to the WordPress post section.

8. Media Management

Upload any of your pictures in WordPress Media Library. It was automatically organized your gallery monthly name folder-wise. it all supports more than 25+ file types. That includes Jpg, Png, Gif, Docx, Xls, Odt, Ppt, and much more. You can delete your image, by adding an alt tag and compressing the image size. Monthly folders make it easier to organize your WordPress media library while reducing the developer burden.

WordPress supports import and export media galleries within a sec. Users can search for any file by typing in the name of the file in the Media library search box and you can get quick results.

9. Ecommerce Portal


Do you want to sell or buy anything online?. Let’s start your eCommerce business online. It’s one of the biggest features of WordPress. Install the WooCommerce plugin to your WordPress site and set up a new online store. It has more secure payments, configurable shipping options, discount offers, and more, out of box options are free.

Add unlimited products, categories, variations, customers, and different types of products.

In other words, different methods of shipping options, order details, and much more possibilities. WooCommerce gives us a complete online store along with the flexibility to add memberships and subscriptions. And many other products feature are available. Moreover, these store data is accessible anywhere, anytime, and 100% safe and secure.

10. Payment Gateway Support

Pay for anything and anywhere in the world. Paypal is the greatest WordPress Plugin to get payment. You sell any of your products in WordPress. At this time, It supports direct bank transfer, Credit card, and debit card payment gateway. You can see the payment transactions details and customers’ bills on WordPress Dashboard. It was great to feature the WordPress site.

Multi-currency payment Gateway supported in WordPress. USD, EURO, INR any currency supported by PayPal. This is to make sure that your site can process PayPal transactions without any issues. That helps you get prepared before selling to real customers. And also Stripe accepts all major debit and credit cards from customers in every country in the world.

11. Super Fast Cache

As you know already Google suggests only fast-loading websites in search engines. Your website speed is very important for all visitors. WordPress is the most popular free plugin which will compress your website. Firstly, All HTML, CSS, JS, and images sizes should be decreased and make your visitors more session time. That was minifying all the files with one file and making your site a fast loading speed.

WP Total Cache or WP Rocket is the best cache plugin for WordPress sites. Definitely, you can try the plugin and check your website speed in the Google Page speed test. meanwhile, If you really care about your SEO performance for your visitors, a powerful caching plugin is a must-have for your WordPress site. It was an excellent Page Speed score and pass the Google Web Vitals.

12. Social Media Integration

Are you so popular on all social media networks? If you need to integrate your social profile into WordPress. In other words, you can connect with your Facebook page, Instagram, Twitter post to a WordPress site. There are so many social media plugins available in WordPress. Further, always engage with your potential customers on your social media to your website. That definitely increases your products sales and great promotions.

You can share the page or products on social media pages. That helps you grow your website traffic and social media followers using viral giveaways and contests. At the same time, Why to use WordPress has a lot of features. It was the greatest marketing plan for 2023. And also easier to double your traffic and sales when you know exactly how people find and use your website.

13. Safe and Secure

WordPress sites and administrators using core APIs and underlying server configuration have been the protect common vulnerabilities problems. As well as ensuring all users use strong passwords to access WordPress. In addition, It’s a strongly recommended password and multi-login attempts are protected on the WordPress site. WordPress protects your all data and information. Even if you are facing any malware issue, we will fix the problem.

WordPress make your content public or private and draft your post. And also have a password generator for all WordPress users. Additionally, Wordfence is the best in WordPress plugin security to your website to stop brute force attacks, SQL injections, cross-site scripting XSS, and other WordPress vulnerabilities and hacks. And also it supports malware scans, antivirus scans, IP blocking, firewall, activity log, security log, and two-factor authentication login security.

14. Mobile Responsive Design

As you know google recommends mobile responsive designs for all websites. Because mobile users are very high on the web. In addition, WordPress is the best feature of automatically responsive design for your website. You can test your website on a responsive view on a desktop, tablet, and phone. Click the appearance button on WordPress and you can automatically see how your site will look on different devices.

Whether you are using mobile or desktop, Your site is completely visible to everyone. There is no section of your website that should not be visible. And also it supports all modern browsers without any errors. Most importantly, WordPress has a strong user interface design, It’s having a well-responsive design on all devices. It was one of the best features of WordPress.

15. Multi-Browser Support

Every piece of WordPress code is in full compliance with the standards set by the W3C. This means that your website will work in today’s any browser While maintaining forward compatibility with the next generation of browsers. In addition, your website is a beautiful thing, now and in the future.

In other words, If you can use Google Chrome, Mozilla Firefox, Safari, Edge or Opera and etc.

Most of the WordPress Javascript functions will support all the browsers. If you get any issues, Please update your browser to the latest version.

16. Custom Fields Support

Do you want to add some extra fields to your website?. Then WordPress is the right choice for you. WordPress comes with custom content fields you can add a few lines of code to create your own custom post types, taxonomies, and metadata. Make sure your WordPress is in whatever direction your wish. Custom fields are like custom options for the users can choose on your website. And also allows you to create complex fields and layouts using a user-friendly interface.

You can use the advanced custom fields plugin to take full control of your WordPress site.

That custom fields builder allows you to quickly and easily add fields with only the click of a few buttons. Moreover, create or manage content with the flexible content field, which provides for multiple layouts and subfield options for users.

17. Easy to Upgrade & Migrate

WordPress has always been very easy to install and upgrade. Some of the web hosting companies offer one-click WordPress installers that let you install WordPress. First of all, create a database and run the WordPress files. Add the database details that you want to do. At this point, the migration part is very important for hosting a new website. Make sure to choose your high-speed WordPress server for your website migration.

While updating your WordPress website, your site is automatically in a maintenance mood. And also upgrading your plugins has been specified features. If we get any issues, We can disable the plugins to save our website uptime. Still, you are facing any issues while migrating WordPress to another site, let us share with FTP details. We can assist you at any time.

18. Reusable Blocks

The Reusable Block allows you to save a block that you can later use in any post or page on your site. Using the reusable block will save you time and effort. And also If you are often adding the same content to the same block you can insert it anywhere. In other words, It was an important reason to use WordPress. And also you selecting the block let you choose whether to show full width, wide width, display posts in a list view, or a grid view to users.

For example, If you have a contact info paragraph block that you often fill with the same text at the end of your post. Moreover, to avoid having to add the same content to a paragraph block every time you want to place it at the end of your post, you can make it a reusable block and easily insert it.

19. Free Forms Builder

Customize your website forms as anything just drag and drop. In fact, WP Forms is the best WordPress plugin for creating amazing forms in just a few minutes. Most importantly, you don’t write any code. Automatically you can collect the inquiry details in your email. Accordingly, It was the easiest way to make your contact forms. Easily integrate your WP forms with the help of email marketing or collect payments for bookings and orders.

There are pre-defined templates available, You can insert these forms anywhere on your WordPress site. Whenever, easily embed your forms in blog posts, pages widgets, etc. And also its support captcha and spam protection automatically prevent spam submissions.

20. Leads Builder for CRM

WP lead builder

Capturing data from web forms used on your WordPress website to any CRM. The powerful and intuitive integration helps you to capture your customer info to CRM as Leads. Additionally, WP Leads Builder for any CRM is the best lead capture from the WordPress plugin that helps you to grow your CRM with potential Leads. And also you can connect WordPress with any of the following CRMs: Zoho CRM, Vtiger CRM, Salesforce, Freshsales, Zoho CRM Plus, SugarCRM, and SuiteCRM.

Not only converting visitors, but you can also turn all your WordPress users into CRM Leads or your contacts. It was easy to sync all your existing WordPress users with one-time auto-sync. It was great to feature in WordPress. Because of this why use WordPress and that answers was a efficient platforms.

And with CRM integration, you can capture customers who subscribe for newsletters, registration forms, login forms, like your CRM Lead. For instance, with all this information, you can have better conversations with your customers.

21. Easy to Debug

When you want to update your entire site or plugin. You can always make maintenance mode easily. It does not have a complex structure. And developers-friendly to debug the fatal errors on the WordPress site. Every WordPress core on the root of the WordPress file wp-config.php you can make the connection to the database, set the memory limit, enable or disable the plugins updates. If you are a WordPress beginner then now you can understand why use WordPress. And also You can add webhooks, filters, functions, and more. Moreover, Why use WordPress is a better option to understand now.

Easily you can identify the warning errors. That was a great feature of WordPress for developers. And also you can use a child theme to modify or change without affecting the main site. We can show or hide all errors for true or false statements with wp-config.php. So that we can rectify the issue quickly. And also WP debug log is causing all errors to also be saved to a debug.log log file. But this is very useful if you want to view all error notices.

22. Backup and Restore

If you have huge databases or files on your website. Are you having a hacking or malware issue on your website?. No worries, Just be cool. Because WordPress supports auto backup and restores options for all users. In addition, with just a few clicks you can restore your entire website. Because of this don’t worry about server attacks, malware, phishing, SQL injection attack, or Cross-Site Scripting. Why use WordPress other CMS than backup and restore was an important reason.

Updraft Plus is a wonderful files backup and restore plugin. Keep your WordPress site always up to date and bug-free. Its have options to make separate backups for databases and files.


REST means Representational State Transfer and API for Application Programming Interface. It’s a little tricky to understand for normal people. Anyway, let me explain to you, look at what each of those means. REST API is an interface that WordPress developers can use to access WordPress from any other site too. That interacts with your WordPress site by sending and receiving data from the server. Mainly used for JSON format for data exchange. It was the best uniqueness of the WordPress site.

The WordPress REST API provides REST endpoints to the posts, pages, taxonomies, and other built-in WordPress data types. However, Your application can send and receive the query, modify and create content on your site. JSON is an open standard data format that is lightweight and human-readable Script. Most importantly, REST API WordPress developers interact with PHP, Node.js, Go, and Java, to Swift, Kotlin web programming languages.

24. Large Community Support

WordPress is the most popular open-source CMS on the web, obviously, It has a vibrant and largest developer community support. Similarly, ask any question on the support forums and get help from a stack overflow or Github to learn more about WordPress. If you searching any quires related you get a lot of ideas. Now you can understand why to use WordPress. Every day, there are hundreds of websites that send you a newsletter regarding WordPress features.

Most importantly, read our blogs posts and documentation about WordPress. Community is at the heart of WordPress, making it the solution to anything possible. Similarly, All WordPress developers, content creators, and site owners gather at monthly meetups in all cities worldwide. for this purpose lets you have a variety of contributors to your website, and let better solutions for every need. Therefore, WordPress has the largest developers community in web development.

Final Thoughts

I hope you have enough details to understand Why Use WordPress in 2023? 24 Important Points to consider. If you have any questions in your mind, feel free to share with us. Above all, we have wide experience in WordPress plugin development. For complete WordPress site development, WordPress hosting, or any other WordPress support get in touch with our experts. We are always ready to help you. Feel free to contact us for WordPress Development.