Today, the internet has become the default entry point and acts as a lucrative platform for most of the business as it has a worldwide reach. So for businesses looking for a global presence and to expand the client base, a multilingual website is one of the most efficient ways. As not all who visits your website will speak the same language. Now you may think that I’m running my website in English and it’s a global language, then why should I maintain my website as multilingual?
Yet, English is regarded as one of the most commonly used languages, one can’t assure that everyone who visits your website speaks and understands English. According to a survey, 70 percent of web surfers don’t speak English as their first language. This is where translating and localizing your website is essential. Still having doubt’s, how multilingual can help you to reach your business goals? Have a look at these top benefits:
Reach a larger audience
No single language can address more than 30% of the global population. In order to expand your audience base, the multi-language website is the fantastic way of communication. This is especially true, in case of e-commerce stores. The more customers you reach, the more products you sell potentially.
Improved user experience
One size never fits all. Likewise, a website with a language never satisfies all your customer. So a well-localized website gives your customers an improved user experience and greater satisfaction. As a result, they will more likely purchase products from your website than others which has a single language. This is simply that, you’re making your customers feel that you care about them. There lies a huge difference.
According to a survey of Common Sense Advisory, 72% of internet users are more likely to buy products if the website information is in their native language. So a multilingual website will increase your reach to potential customers and helps business to increase revenue.
While buying products over the internet, there will be an issue of trust for many people around the world. Especially when they feel the website is not more familiar. Localized website in your user’s native language will boost trust. Because customers feel more at home in their native languages.
Gain a competitive edge
To get a competitive advantage over your competitors is pipping them into international language markets. The multiple language websites will make your stand out of the crowd.
A multilingual website more cost-efficient. Adding just multilingual plugin to your WordPress website isn’t expensive or difficult. And if your website is in multiple languages, you can easily reach more people in the target market without much effort.
Do you know any other benefits? Lets us know in the comments below.