As internet is spreading its wings so rapidly over years and with all the ways to interact with customers whether it may be social media or any channel, a question that keep on coming in our mind : “Is Email Marketing still a worthwhile tactic to connect with our customers?”
Let’s get this simple. Most of the marketers nowadays need to do more with less. Everyone’s aim is to connect with as much audience as possible in a more personalized way while staying in budget. This can be achieved with a simple email marketing strategy, that helps you to reach and connect with your target audience and thereby increase sales. Many marketing trends may come and go, but Email Marketing remains the most powerful channel available to modern marketers. It’s because :
- Possibility of reaching anyone in the world at any time.
- Effective way to keep your customers informed.
- More cost-effective than traditional marketing tactics.
- More personalized and targeted.
Email Marketing presents more opportunities and benefits for your business and drives a better ROI. But, just sending a bulk of marketing campaigns to clients alone enough?? We need to look at the best ways to track and measure the success rate of your campaigns. Keeping track of the right email metrics will help you to analyze and understand which tactics work best for your business. Here are the three important email metrics that you need to measure and analyze for all your campaigns:
- Open rates
- Click through rates
- Unsubscribe rates
Though you can keep track of this information from your email Marketing tool, you need to switch to your CRM for efficient sales follow up of your potential leads. Well, here is our SuiteCRM MailChimp to connect your SuiteCRM with the Email Marketing MailChimp. It helps you to efficiently analyze all the email metrics inside your SuiteCRM and you no longer need to juggle between your CRM and Email Marketing Tool.
Not only the above three metrics, with SuiteCRM MailChimp you can also keep track of Total clicks, Unique Clicks, Total open, Unique Open, Unique subscriber clicks, Hard bounce rates, Soft Bounce rates and much more all in one place. Now your sales people can easily analyze the complete reports about the MailChimp Campaigns inside the SuiteCRM.
New to SuiteCRM MailChimp? Go ahead and give it a spin and lets us know your thoughts at [email protected] or Please leave your comments below.