7 Best Black Friday Marketing Ideas for Small Businesses in 2022

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Black Friday is on the horizon. People are enthusiastic about this holiday season to spend their saved money to buy some valuable things. If you are an ecommerce store owner, it’s your time to prepare for this Black Friday to make great sales. Larger brands like Amazon, start their Black Friday campaign earlier, at the end of October or at the beginning of November. Using the right promotional strategy will help get more sales and increase brand awareness. We have discussed the 7 marketing ideas for small businesses to use this Black Friday. Let’s see it in detail.

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7 Marketing Ideas to follow on Black Friday

Black Friday is the biggest sale of the year and people waiting for crazy attractive deals. 61% of US people started their shopping before Thanksgiving day. Unleashing your Black Friday deals on Black Friday is too late. Today’s customers shop early, so providing the deal early will attract more traffic. Offer your customers an irresistible deal that is worth their waiting. Here are the 7 Black Friday marketing ideas to try right now.

Idea 1: Plan your sale in advance

Start to prepare your Black Friday deal in advance. Many large retailers start their Black Friday deals earlier. Holiday shoppers begin their shopping before Halloween. This shows that planning earlier is essential to get earlier attention from customers. You can provide offers at the beginning of November.

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Idea 2: Offer bundled products with exclusive discounts & coupons

Use the upsell and cross-sell techniques to offer discounts. Sell bundled products that will go together and offer total discounts for the combo. These work well on the biggest sales like Black Friday. Make sure to offer discounts that are affordable for your business and also that your customers will appreciate.

Idea 3: Send email campaigns & advertise on social media

Shoot up marketing campaigns to your past and present customers to remind them about your sale. Email marketing is a highly effective strategy that expands both sales and customer base. You can also advertise on social media and make it viral by including popular hashtags to reach a wider audience and let them know your brand and land on your website to buy your products via social media.

Idea 4: Prepare your website

Most of the Black Friday sale happens online. So it’s essential to get your website ready to face larger traffic than usual. Optimize your website performance to avoid a higher bounce rate by testing it before you start the Black Friday deals. Make sure to check your website page loading speed. You can use tools like google page speed insights, to verify your website loading speed. Update your website design by adding a Black Friday campaign banner to let visitors know about your offer.

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Idea 5: Extend your sale

Black Friday is not just a one-day event as we saw it starts at the beginning of the month. Most people purchase earlier but some could have lost the deal. You can help those who have missed your deals on Black Friday by extending the sale for Cyber Monday and the following week.

Idea 6: Offer Giveaways

Host a contest on social media or your website and offer Black Friday discounts as prizes. Offer prize that eager target audience to take part in. This is a great way to create excitement among the audience and get people talking about your business. Also, it encourages sharing the contest and spreading the word about your brand.

Idea 7: Partner with other businesses

Team up with other businesses in your industry to promote each other’s Black Friday deals. You can ask to share your deal via social media or newsletter. Your campaign will be easier to reach the target audience this way. You will attract people who are eager to purchase what you have to offer.

Hope these marketing ideas will be beneficial to you. Spice up your Black Friday Deals for your audience and see a big difference. 


Good luck with your sale!

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