Your customers are everywhere – The whole point of fine tuning Search Engine Optimization, adding Referral Links, doing a variety of Social promotions is to reach your customers all over the world and to drive quality traffic to your website. However, all these strategies falls apart, if you fail to convert them into actionable leads.
Every visitor to your website represents a new sales opportunity. This means, the more traffic you have, the more sales you conceive. Now, I have a question for you,
If you’ve 100 new potential visitors on your site, how many visitors you can convert into actionable leads?
Unfortunately, many of our answers are very low numbers. Studies have proven that on an average 96% of visitors leave the site before making the purchase. Not impressive, right? So, what can you do to beat the odds and increase your lead conversion rate? Here are few strategies you can try, to turn more visitors into actionable Leads.
Let’s deep dive into it.
Make it simple!
You have only 0-8 seconds, just 8 seconds to capture your reader’s attention. After which the majority of your visitors will leave if you won’t provide them with the compelling case of your business. Recognize, what type of information your audience wants the most and offer the information more frequently. In simple words “Give your customers what they want” “Give it away as much as you can” and so make it easy for them to understand what you do.
Checklist shares everything that your audience needs to know in one list. It provides a way to offer something that values to your customers. Checklist exhibits a simplified process and gives your audience a practical insight on what your product or service is all about.
Entice with opt-in offers
According to a survey, 77% of consumer said that Shipping costs lower their willingness to shop online. OFFERS! Giving an extra credit sweetens the pot to encourage visitors to go through it. Opt-in offer is one of the elegant ways to make your visitor take quick action on making the purchase, subscribing newsletter, etc. So make an offer, your prospect can’t deny.
Build Trust with Testimonials
You have given your audience with opt-in offers that encourages them to take an action. But, it’s not enough, people also want to know that your company worth doing business with. By the time, Reviews or Testimonial may come in handy. Probably everyone, who made an online purchase would come through this. All of us, want to hear from trustworthy, reliable sources before making the purchase. Therefore, incorporate customer success stories into the essence of your business.
Finally, you got your targeted Lead in exchange of a value proposition to your audience. Leads are as good as your nurturing efforts. For efficient Lead nurturing, direct your Lead information to your CRM, once they fill out the form on your website. Capture and deliver them with valuable insight into your product that matches their interest.
Now you may wonder, how to capture your Leads into CRM? Here is our Leads Builder For CRM to automatically capture all your visitors information right inside your CRM. It works with different CRM like Zoho CRM, Zoho CRM Plus, Vtiger CRM, Freshsales, SugarCRM, SuiteCRM & Salesforce.
Do you have any other tips to convert website visitors into Leads? Share with us in the comments below.